| 30 June 2010
As we are a pair of elder hockey bloggers - we're the Rod Brind'Amours of the genre - we have been slow to embrace the social networking trends on these here Interwebs. There are countless pairs of eyes on Facebook and Twitter that if we put a little effort forth, would be drawn to our brilliant insight and gratuitious linking to Ice Girls. At some point, we'll get our act together and invite you all to Melt Your Facebook Off, a process that could no doubt be accelerated if we continue to get clever suggestions like the ones pictured above.
Our follow-up analysis, after the jump.
The data shows that those who like the NHL also happen to like hockey. That's good news for advertisers who consider fans of both their target market. Yet again, Corporate America wins.
Look, I can see if Facebook was telling us that Fans of Hockey also like the NHL. That would make sense. Why wouldn't a segment of people who love the sport also like to see it played in some sort of organized professional fashion? This is a given. But to make the bold statement that the reverse is true? What if Fans of the NHL were fans of the NHL because they like another aspect of the League? It may not be the hockey that draws their interest. Some other possible reasons:
- An affinity for colorful, moisture wicking apparel
- Things that come in 30s
- They're anti-friction.
But hey, numbers don't lie and Facebook must have thousands upon thousands of people who felt it was important enough to their online persona to let the world know they like both NHL and Hockey. Similarly, it appears those who enjoy the antics of Steve Carell also are please by rhythmic melodic tonal sequences. Obviously.
